New Jersey, New York
Posted 5 months ago

As the Vice President of Operations, you will play a pivotal role in overseeing the management of all branches within the NY-NJ Market. Your primary responsibility will be to ensure that each branch not only meets but exceeds its business plans and goals.

The salary is $150,000-$175,000 plus bonus.

In addition to this, you will be responsible for overseeing the execution of equipment rental services in the most cost-effective manner while upholding the highest quality standards.

Your role will encompass various critical aspects, including directing and supporting business initiatives, enhancing and sustaining branch expense management, addressing and improving safety and maintenance concerns at the branch level, and providing Branch Managers with the necessary tools to optimize revenue and profitability. Moreover, your focus will extend to driving both customer and employee satisfaction, as these are integral to the success of our operations.

In this capacity, you will lead efforts related to revenue, fleet management, profit optimization, policy & procedure adherence, and people management. As our company continues to expand, you will also be tasked with the responsibility of overseeing the establishment of new branches and integrating newly acquired companies into our operations.


  • Taking ownership of profit and loss responsibilities for all district branches.
  • Striving for excellence in key performance indicators (KPIs) that are critical to maintaining the quality of our equipment rental business.
  • Managing our safety program to ensure a secure working environment.
  • Overseeing the successful integration of newly acquired companies.
  • Demonstrating your ability to lead and guide a team of Branch Managers toward operational excellence.
  • Fostering employee engagement to promote positive morale, job satisfaction, and professional development for future roles.
  • Managing our fleet effectively, including identifying equipment needs, assessing utilization levels, safeguarding company assets, and overseeing the acquisition and disposal of revenue-generating equipment.
  • Monitoring maintenance needs, identifying requirements for external repairs, and handling warranty claims as necessary.


  • A proven track record in senior management roles within the equipment rental industry.
  • Strong leadership and team-building skills, with the ability to motivate and guide teams toward achieving operational excellence.
  • In-depth knowledge of key performance indicators (KPIs) and best practices within the equipment rental business.
  • Demonstrated ability to manage safety programs and maintain a secure working environment.
  • Experience in successfully integrating newly acquired companies into existing operations.
  • Exceptional communication and interpersonal skills.
  • Proficiency in fleet management, including equipment needs assessment and utilization analysis.
  • Strong problem-solving abilities and attention to detail in maintenance management, including external repairs and warranty claims.

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